Industry: Broadcast

CBC News – Federal Election Coverage

artform* was pleased to have the opportunity to work with creatives and executives at the CBC on the 2019 Federal Election broadcast.

The mandate was to create an environment that was personalized, interactive, and transparent.  We wanted the viewer to feel they were truly a part of this national event. The results team would need to break down the numbers by using AR technology.

We designed an interactive broadcast environment that met all of these challenges.  The video floor and the multiple parliament-style pillars worked seamlessly with broadcast video and innovative lighting to realize a deeply interactive set design.

Project Components:

  • Environmental / Broadcast Design
  • Art Direction
  • Creative  Strategy
  • Design + Build
  • Brand Strategy