With our reputation for creating winning television environments, Artform was asked to refresh and rebrand TVO’s current affairs program, The Agenda.
We developed a new identity, with a focus on the capital A for Agenda, and, according to The Toronto Star, “a smart, flashy new set”. We designed the set to bring host Steve Paikin closer to the studio guests. He says, “It helps to establish rapport and chemistry if they’re right there and I can look into their eyes.”
To help capture a younger audience, we helped The Agenda become an online magazine, with three 15-to-20 minute items so people can discover what’s new and interesting on their mobile devices, one segment at a time. They can also check into Facebook and Twitter, which link back to the full version on TVO’s website.