Industry: Fashion

Jay Manuel Attitude

In partnership with Jay Manuel and Sears Canada we created a dramatic, otherworldly environment to mark the evolution of Jay Manuel’s “Attitude” brand.

Crowds were wowed by the theatrical event design which featured a massive video installation and graphic runway as a backdrop for Manuel’s spring/summer line.

Project Components:

  • Art & Creative Direction
  • Environmental Design
  • Design / Build
  • Video Production